There are few eras in design history as distinct, decadent, and utterly enchanting as the Art Deco period. To hold a watch from the late 1920s is to hold a tangible piece of the Jazz Age, an artifact from a time of unprecedented change, glamour, and artistic expression. This is not merely a watch; it is a time capsule, a stunning survivor from an age when the wristwatch was solidifying its place as the ultimate accessory for the modern man.
During the Roaring Twenties, the American brand Bulova was a dominant force, perfectly capturing the zeitgeist with its bold, architectural watch designs. They were masters of marketing and style, and their creations defined the look of the era. The rectangular “tank” watch, with its clean lines and geometric forms, was the height of fashion, and Bulova produced some of the most beautiful and ornate examples. These watches were expressions of a new modernity, blending intricate, almost romantic engraving with the strong, symmetrical lines of the Art Deco movement.
This 1929 Bulova, known as the “President” model, is an absolute masterclass in the form. Its two-tone gold-filled case is a work of art. The top and bottom bezels feature intricate yellow gold-filled decorative motifs, which are beautifully contrasted by the exquisitely engraved white gold-filled case sides and step details. The dial is pure 1920s perfection, with a creamy surface, bold radium-filled Arabic numerals, and a striking pair of blued steel hands. The subsidiary seconds dial, with its own sharp geometric track, adds another layer of visual sophistication. Every single element is a deliberate and stylish choice.
For a watch rapidly approaching its 100th birthday, its condition is nothing short of remarkable. The delicate engraving on the case remains crisp and legible, a testament to a life of careful wear. The dial is exceptionally well-preserved, showing only the lightest patina of age. The original radium lume in the numerals has aged to a beautiful, warm, and consistent khaki hue, creating a fantastic contrast with the dial and the blued hands. This is an honest, authentic survivor that wears its immense history with pride.